Advertising Stepwell with Facebook

During my time at Red Cedar Solutions Group, a software company that specializes in education, I worked on promoting Stepwell. This tool manages special education monitoring responsibilities between local and state agencies, but as it is completely new it is relatively unknown.

With some training and advice¬†from our brand strategists at Moonsail North¬†I created a series ads and used Facebook’s demographics information to target the ads at the very small portion of the population that actually knows what IDEA Parts B and C compliance is.

The advertisements drove more traffic to our website and Facebook page, which allowed us to collect additional information for remarketing.